I designed this Recruitment brochure in 2008 for the UM-SJTU Joint Institute. We pushed for an English language version, but it wasn’t approved due to budget reasons and the fact that the student body was only 5% international at that time.
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This guidebook was a collaborative effort between students, the Summer Program director, and myself. We wanted to encourage student participation on some of these print projects to build up the students’ sense of ownership in what was happening at their school; it was also an opportunity to get more comfortable with English. This particular booklet provided information about the campus and the city to U. Michigan students coming over to study for the summer.
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One of the first projects I wrote and designed coming out of college. We used this brochure (which had a Chinese version as well) for trade shows and to mail to clients and potential buyers in the U.S. and in China.
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